eloomin
A user-centered mobile app redesign, beginning with a streamlined onboarding process, thorough usability testing, and design improvements for a simpler, more intuitive user experience.
Community with uplifting, neuroscience-backed content to inspire and counter mainstream social media negativity.
My Role
UX Designer & Researcher
Scope
Website Design
App Redesign
Admin Dashboard
Design System
Tools
Figma, Figjam, ChatGPT
Adobe CC
Photoshop
Firefly
The Problem
A mental health crisis: 68% of users report that social media negatively affects their mental health. And there has been a 54% growth in mental health app downloads over the past three years.
Project Goals
Value Proposition
Like-minded Community that believes in a mission to spread positivity. In the future, connecting people in person and provide mindful learning tools.
Positive Content
Recruit influencers who value mental health backed by science, and humane content that uplifts to create a database of GOOD content for users to immerse their minds.
Increase Conversion
Attract app users to grow our community who thrive off of positivity and believe in the mindset, spread awareness and collectively uplift systems.
Mission & Vision
Building positive engagement, real connections, and shared joy
Positivity
Make it a daily ritual to spread good vibes
Emotional Growth
Promote features that prioritize emotional well-being
Inclusivity
You belong to this welcoming and safe space
Transparency
An encouraging community that values digital kindness
Authenticity
Encourage genuine expression and real connections
Learning
Educational content in an insightful way
Research
The research team conducted 35 user interviews and surveys with Gen-Z and Milenial Social Media users to find the major pain points
Objectives
Topic: Social Media and...
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Mental Health
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Desires & Expectations
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User Behaviors
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Feature Suggestions
Key Findings
A Desire for:
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Authenticity and less comparison
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Positive content that improves emotional states
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Non-addictive and uplifting content
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Real connections & reminders to be present and take breaks
Problem Statement
Millennials and Gen-Z are facing a mental health crisis, with a strong desire for social platforms that foster authenticity and connection over comparison and addiction. There is a clear opportunity to develop a new social media application that instead prioritizes positive content and encourages genuine, real-world connections.
User Persona
We created a Gen-Z and Millennial persona to drive our decisions. Our Millennial persona, Erika: a busy, optimistic woman starting fresh in a new place. She values real-life connections and believes her positive mindset drives her success.
The social media app that's good for you
No ads. No Trolls. Only Good Scrolls
Onboarding Redesign
V2 Launch
*Selected key screens shown for clarity
For the final launch, the team decided to use AI generated images with a contrasting overlay for a more dramatic effect that makes the messaging strong.
Design Exploration
I designed a fresh onboarding flow inspired by PayPal’s bold, minimalist style. With light, uplifting colors and imagery, the experience instantly sets a positive, welcoming tone for users.
Onboarding Before
In V1, the brand colors and logo were not fully defined and functionality for the MVP was prioritized over user experience.
Major Improvements
V1
15+ usability issues found from heuristics evaluation and user tests
Not scannable: Wordy text = uncertainty and confusion
High Cognitive load: Asking for too much information
Unclear navigation and illogical steps
Not Accessible per WCAG 2.2
V2 Redesign
Usability fixes, standard icons, use of a design system
Short, engaging, clear copy
Easily and quickly scannable
Only asking for basic info
User picks topics of interest after onboarding
Simplified navigation
Reviewed and fixed accessibility issues
eloomin Website Redesign
eloomin's website was redesigned to include the UX Mindset apprenticeship program. I collaborated with another designer to build a cohesive and informative site for future apprentices and app users.
Tools: Framer & Lovable.dev to ideate, Figma to prototype
The Damage Is Done
Many studies have been done to reveal negative effects of psychological addiction to tech platforms: The Center for Humane Technology (CHT), being one. These patterns encourage addiction and polarization, and amplify negativity and anxiety.
It's Time to Reverse It
How CHT missions align with eloomin
1. Realign tech with human values
2. Reinforce community-based connections & healthier interactions
3. Apply evidence based insights to intentional strategies to uplift rather than harm
Reflection
If we grab our phones first thing in the morning by habit, what better way to start with positivity?
This project was put on pause, but it was an eye-opening experience and made me reflect on what social media does to us long term and the importance of designing products that are ethical and humane. It affects us on a global level so the impact is bigger than we imagined.