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Gamer Booth Design
Project Goal: Design an immersive, engaging GDC 2025 booth for Unreal Engine and Epic Games that embodies their brand values, showcases their technology, and optimizes attendee experience.
Team
My role: Lead interior designer
LightFiction & Graphics Team
Tools
Sketchup, Miro, Unreal Engine, Adobe Photoshop
Miro
Brand Values
Innovation
User Empowerment
Creative Freedom
Cutting-Edge Tech
Customer Experience
Welcoming
Interactive Stations
Feature Product & Demos
Community Hub
Design Concept
Open + Fluid
Modern Forms
Futuristic Aesthetic
Dynamic Lighting
Level 1 Plan
Level 2 Plan
Research
Brand story
Physical Booth Constraints
Competitive Research
Exploration
Attendee Persona
Journey Mapping
Use-Case Studies
Considerations
Environment & Psychology considerations
Accessibility planning
1st floor: high energy
2nd floor: connect, relax, smaller demos
Reducing cognitive load
Central Info desk: Easy access to help
Ease of Wayfinding - Visual Cues
Layout in activity-based zones
Ideation
Design Inspo Brainstorm
Space Planning
3 Exterior Design Options
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